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Author:

Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen

Title:

Children and advergames: the role of product involvement, prior brand attitude, persuasion knowldege and game attitude in purchase intentions and changing attitudes.

Journal:

International journal of advertising, 36/2017/4, S. 520-541.

Language:

english

Publication Year:

2017

Publication Type:

research report; periodical article

Descriptors:

affect; influence; electronic game; computer game; attitude; attitude change; experiment; involvement; child; consumer; consumer behaviour; brand awareness; brand; marketing; media use; new media; persuasive communication; preteen; written survey; game; behaviour; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484