Voorveld, Hilde A. M.; Fakkert, Marie-Selien; van Reijmersdal, Eva A.

Materialistic girls watching a materialistic world: fashion TV series and women's copy-cat intentions.

Communications, 42/2017/2, S. 239-251.

english

2017

research report; periodical article

influence; attitude; appearance; adult; television; television character; television use; television series; television advertising; imitation; content analysis; adolescent; young adult; consumer behaviour; lifestyle; brand; marketing; media analysis; media effect; motivation; uses and gratifications theory; media use motive; online survey; beauty ideal; viewing time; model; advertising competence; advertising; value-orientation