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Author:

Mattenklott, Axel

Editor / Collaborator:

Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A.

Title:

Wirkung von Werbung im redaktionellen Kontext.

Publisher Statement:

Wiesbaden: Springer VS 2016, S. 281-298.

Collection:

Handbuch Werbeforschung.

Language:

german

Publication Year:

2016

Publication Type:

essay; contribution

Descriptors:

activation; attitude; emotion; emotional effect; memory; television; television use; television advertising; review of research; humour; internet; involvement; media use; media effect; online offer; print media; editorial desk; reception; reception situation; social norm; forms of advertising; commercial; advertising medium; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484