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Author:
Zurstiege, Guido
Editor / Collaborator:
Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A.
Title:
Werbung - Gesellschaft - Kultur.
Publisher Statement:
Wiesbaden: Springer VS 2016, S. 77-97.
Collection:
Handbuch Werbeforschung.
Language:
german
Publication Year:
2016
Publication Type:
contribution; situation report
Descriptors:
aesthetics
;
electronic game
;
computer game
;
digitalisation
;
ethics
;
society
;
historical development
;
ideology
;
ideological criticism
;
computer science
;
internet
;
internet use
;
journalism
;
creativity
;
culture
;
media ethics
;
media history
;
media criticism
;
media culture
;
media use
;
online offer
;
persuasive communication
;
advertising competence
;
advertising effect
;
advertising
;
knowledge