van Reijmersdal, Eva A.; Boerman, Sophie C.; Buijzen, Moniek; Rozendaal, Esther

This is advertising! Effects of disclosing television brand placement on adolescents.

Journal of youth and adolescence, 46/2017/2, S. 328-342.

english

2017

research report; periodical article

age difference; attention; influence; memory; experiment; television; television use; television advertising; involvement; adolescent; cognitive process; consumer behaviour; brand; media literacy; media criticism; persuasive communication; written survey; understanding; perception; advertising competence; advertising effect; advertising; recognition; knowledge