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Author:
Ghaffar, Gulraiz
;
Noreen, Usma
Title:
Impact of television advertisement on children's behavior.
Publisher Statement:
Gujrat: University 2016. V, 58 S.
Series Title:
(University of Gujrat research analysis)
Language:
english
Publication Year:
2016
Publication Type:
research report
Descriptors:
age difference
;
audio-visual design
;
auditory design
;
educational level
;
demographic data
;
parental mediation
;
parents
;
parental survey
;
education
;
family interaction
;
family
;
television
;
television character
;
television use
;
television advertising
;
review of research
;
gender
;
gender role
;
violence
;
media violence
;
adolescent
;
child
;
children's commercial
;
consumer behaviour
;
rural population
;
living conditions
;
food advertisement
;
media effect
;
music
;
preteen
;
written survey
;
viewing time
;
status
;
urban population
;
forms of advertising
;
advertising competence
;
commercial programme
;
advertising effect
;
advertising