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results: 1
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Author:
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
Title:
Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition.
Journal:
Journal of consumer behaviour
, 16/2017/1, S. 23-33.
Language:
english
Publication Year:
2017
Publication Type:
research report; periodical article
Descriptors:
avatar
;
electronic game
;
computer game
;
empathy
;
attitude
;
recommendation
;
internet
;
internet use
;
adolescent
;
cognitive ability
;
cognitive effort
;
cognitive process
;
consumer behaviour
;
correlation calculation
;
brand
;
media literacy
;
media criticism
;
media effect
;
motivation
;
online offer
;
personality trait
;
persuasive communication
;
preteen
;
written survey
;
social media
;
game
;
childhood play behaviour
;
understanding
;
virtual reality
;
advertising competence
;
advertising effect
;
advertising
;
knowledge