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Author:

Puffer, Hanna

Title:

Millennials im Visier: Inhalte klassischer Medien auf Onlineplattformen. Analyse der Webangebote von Print-, TV- und Radiomarken fuer Zielgruppen unter 30 Jahren.

Full Text:

Journal:

Media Perspektiven, -/2016/10, S. 482-490.

Language:

german

Publication Year:

2016

Publication Type:

research report; periodical article

Descriptors:

age difference; analysis; crossmedia; digitalisation; television; gender difference; radio broadcasting; internet; adolescent; young adult; media convergence; media market; media use; print media; programme offer; social media; magazine; newspaper; target group; target group research

Last update: Apr 11, 2024 // Number of documents: 35484