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results: 1
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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Ueberraschung und Provokation in der Werbung.
Full Text:
Journal:
Media Perspektiven
, -/2016/6, S. 346-366.
Language:
german
Publication Year:
2016
Publication Type:
annotated bibliography; periodical article
Descriptors:
attention
;
evaluation
;
review of research
;
violence
;
creativity
;
recipient
;
sexuality
;
strategy
;
mediation strategy
;
forms of advertising
;
advertising effect
;
advertising