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Author:

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; Thyne, Maree; Williams, John

Title:

Advertising's impact on pre-schoolers' brand knowledge and materialism.

Journal:

International journal of consumer studies, 40/2016/5, S. 583-591.

Language:

english

Publication Year:

2016

Publication Type:

research report; periodical article

Descriptors:

parental survey; memory; television use; television advertising; children's commercial; toddler; consumer behaviour; brand awareness; brand; oral interview; written survey; preschool child; advertising object

Last update: Apr 11, 2024 // Number of documents: 35484