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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Kreativitaet und aesthetische Gestaltung von Werbekommunikation.

Full Text:

Journal:

Media Perspektiven, -/2016/3, S. 186-189.

Language:

german

Publication Year:

2016

Publication Type:

annotated bibliography; periodical article

Descriptors:

evaluation; effectiveness; emotional effect; creativity; recipient; visual design; advertising object; advertising effect; advertising; effects comparison

Last update: Apr 11, 2024 // Number of documents: 35484