>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Rozendaal, Esther
;
Opree, Suzanna J.
;
Buijzen, Moniek
Title:
Development and validation of a survey instrument to measure children's advertising literacy.
Journal:
Media psychology
, 19/2016/1, S. 72-100.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
attitude
;
television advertising
;
research
;
research method
;
child
;
cognitive process
;
media literacy
;
media criticism
;
accuracy in measurement
;
measuring instrument
;
preteen
;
reliability
;
written survey
;
test
;
testing
;
validity
;
perception
;
advertising functions
;
advertising competence
;
advertising
;
knowledge