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Author:
Matthes, Joerg
;
Prieler, Michael
;
Adam, Karoline
Title:
Gender-role portrayals in television advertising across the globe.
Journal:
Sex roles
, 75/2016/7-8, S. 314-327.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
age
;
work environment
;
representation
;
television advertising
;
woman
;
gender representation
;
gender role
;
equal rights
;
peak viewing time
;
content analysis
;
cross-cultural comparison
;
international comparison
;
man
;
broadcasting station operating under private law
;
stereotype
;
advertising object