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Author:
Schart, Dirk
;
Tschanz, Nathaly
Title:
Praxishandbuch Augmented Reality fuer Marketing, Medien und Public Relations.
Publisher Statement:
Konstanz u. a.: UVK Verlagsgesellschaft 2015. 190 S.
ISBN / ISSN:
978-3-86764-602-4
Language:
german
Publication Year:
2015
Publication Type:
handbook
Descriptors:
digitalisation
;
communication
;
communication media
;
marketing
;
media content
;
mobile media
;
public relations
;
relation to reality
;
technics
;
technology
;
virtual reality
;
visual communication
