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results: 1
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Author:
Stark, Susanne
;
Kuhn, Johanna
Title:
Eine Prise Schoenheit fuer Maedchen - eine Prise Heldenhaftigkeit fuer Jungen.
Full Text:
Journal:
tv diskurs
, 19/2015/4, S. 64-67.
Language:
german
Publication Year:
2015
Publication Type:
essay; periodical article; summary
Descriptors:
gender
;
gender representation
;
gender role
;
identity
;
boy
;
children's commercial
;
consumer
;
girl
;
brand awareness
;
brand
;
media literacy
;
media use
;
stereotype
;
commercial
;
advertising effect
;
advertising
;
target group