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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Methoden der Werbewirkungsforschung.

Full Text:

Journal:

Media Perspektiven, -/2015/12, S. 602-606.

Language:

german

Publication Year:

2015

Publication Type:

literature review; periodical article

Descriptors:

emotional response; emotional effect; evaluation method; research activities; research method; research process; content analysis; interactivity; brand; media effect; method; oral interview; audience behaviour; visual attention; commercial programme; advertising effect; advertising business; advertising

Last update: Apr 11, 2024 // Number of documents: 35484