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results: 1
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Author:
Arendt, Florian
;
Naderer, Brigitte
;
Abdollahi, Maral
;
Mittelberger, Andreas
;
Surzhyk, Olga
;
Zhou, Lin
Title:
Television commercials and fading behavioral brand choice effects in Austrian children.
Journal:
Journal of children and media
, 9/2015/4, S. 435-452.
Language:
english
Publication Year:
2015
Publication Type:
research report; periodical article
Descriptors:
cartoon
;
nutrition
;
eating behavior
;
experiment
;
television advertising
;
child
;
brand
;
media effect
;
preteen
;
advertising effect