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results: 1
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Author:
Guo, Miao
;
Chan-Olmsted, Sylvia M.
Title:
Predictors of social television viewing: How perceived program, media, and audience characteristics affect social engagement with television programming.
Journal:
Journal of broadcasting and electronic media
, 59/2015/2, S. 240-258.
Language:
english
Publication Year:
2015
Publication Type:
research report; periodical article
Descriptors:
television
;
review of research
;
involvement
;
media content
;
media use motive
;
online survey
;
genre
;
prosocial media effect
;
audience research
;
quantitative research
;
reception motivation
;
radio programme
;
social media
;
perception