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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Emotionen in Werbung und Marketing.

Full Text:

Journal:

Media Perspektiven, -/2015/11, S. 533-535.

Language:

german

Publication Year:

2015

Publication Type:

periodical article; summary

Descriptors:

coping strategy; relationship; voluntary work; emotion; emotional effect; consumer; brand; marketing; parasocial interaction; personality trait; self esteem; advertising

Last update: Apr 11, 2024 // Number of documents: 35484