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Author:
Kroeger, Sonja
;
Meister, Dorothee M.
Editor / Collaborator:
Becker, Ulrike; Friedrichs, Henrike; von Gross, Friederike; Kaiser, Sabine
Title:
Kinder, Kommerzialisierung und (Online-)Werbung. Rueck- und Ausblicke auf ein brisantes Forschungsfeld.
Publisher Statement:
Wiesbaden: Springer VS 2016, S. 201-216.
Collection:
Ent-Grenztes Heranwachsen.
Language:
german
Publication Year:
2016
Publication Type:
contribution; situation report; summary
Descriptors:
parental mediation
;
educator
;
television
;
television advertising
;
historical development
;
individualisation
;
internet
;
adolescent
;
child
;
children's commercial
;
commercialization
;
mediatization
;
media literacy
;
media pedagogy
;
mobile media
;
online offer
;
advertising competence
;
advertising effect
;
advertising
