>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Costa, Conceicao
Editor / Collaborator:
Elea, Ilana
Title:
Brands, media literacy and pre-teenagers.
Publisher Statement:
Goeteborg: Nordicom 2015, S. 123-135.
Collection:
Agents and voices. A panorama of media education in Brazil, Portugal and Spain.
Language:
english
Publication Year:
2015
Publication Type:
research report; contribution
Descriptors:
observation
;
picture
;
field studies
;
interaction
;
internet
;
cognitive ability
;
communication
;
consumer
;
cultural identity
;
brand awareness
;
brand
;
marketing
;
media content
;
media literacy
;
oral interview
;
preteen
;
qualitative research
;
student
;
student survey
;
school
;
self concept
;
social media
;
diary method
;
entertainment
;
experimental subject
;
advertising object
;
advertising