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results: 1
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Author:
Davis, Shannon N.
Title:
Sex stereotypes in commercials targeted toward children: A content analysis.
Full Text:
Journal:
Sociological spectrum
, 23/2003/4, S. 407-424.
Language:
english
Publication Year:
2003
Publication Type:
research report; periodical article
Descriptors:
activity
;
influence
;
evaluation
;
form of representation
;
television character
;
gender role
;
gender difference
;
individualisation
;
content analysis
;
children's programme
;
cognitive process
;
man
;
media effect
;
protagonist
;
sexuality
;
stereotype
;
perception
;
commercial programme