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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Prominente in der Werbung.

Full Text:

Journal:

Media Perspektiven, -/2015/5, S. 258-261.

Language:

german

Publication Year:

2015

Publication Type:

annotated bibliography; periodical article

Descriptors:

evaluation; consumer; consumer behaviour; reception analysis; reception motivation; entertainment; advertising object; advertising effect; advertising; target group research

Last update: Apr 11, 2024 // Number of documents: 35484