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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Werbewirkung: Storytelling.

Full Text:

Journal:

Media Perspektiven, -/2015/4, S. 215-217.

Language:

german

Publication Year:

2015

Publication Type:

annotated bibliography; periodical article

Descriptors:

everyday life; evaluation; effectiveness; emotion; emotional response; memory; fiction; identification; involvement; brand; marketing; audience behaviour; light entertainment programme; commercial

Last update: Apr 11, 2024 // Number of documents: 35484