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Author:

van der Goot, Margot J.; van Reijmersdal, Eva A.; Kleemans, Mariska

Title:

Age differences in recall and liking of arousing television commercials.

Journal:

Communications, 40/2015/3, S. 295-317.

Language:

english

Publication Year:

2015

Publication Type:

research report; periodical article

Descriptors:

age difference; evaluation; form of representation; memory; adult; television advertising; young adult; brand; online survey; audience behaviour; written survey; advertising object; commercial programme; advertising effect; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484