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results: 1
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Author:
Lull, Robert B.
;
Bushman, Brad J.
Title:
Do sex and violence sell? A meta-analytic review of the effects of sexual and violent media and ad content on memory, attitudes, and buying intentions.
Full Text:
Journal:
Psychological bulletin
, 141/2015/5, S. 1022-1048.
Language:
english
Publication Year:
2015
Publication Type:
research report; periodical article
Descriptors:
influence
;
evaluation
;
memory
;
media violence
;
consumer
;
media content
;
audience behaviour
;
secondary analysis
;
sexual media content
;
consumer behaviour
;
advertising effect
;
advertising