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Author:
Brueggen, Nils
;
Schemmerling, Mareike
;
Dirr, Eva
Title:
Online-Werbung mit Jugendlichen zum Thema machen. Geschaeftsmodelle und Verbraucherrechte im Social Web als Thema fuer die medienpaedagogische Arbeit.
Journal:
Medien und Erziehung (merz)
, 58/2014/4, S. 36-44.
Language:
german
Publication Year:
2014
Publication Type:
periodical article; summary
Descriptors:
influence
;
survey
;
data privacy
;
adolescent
;
consumer
;
teaching method
;
media education
;
media literacy
;
media pedagogy
;
online offer
;
civic education
;
social media
;
consumer education
;
advertising functions
;
advertising effect
;
advertising