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Author:
Rossmann, Constanze
;
Ziegler, Lena
Editor / Collaborator:
Schweiger, Wolfgang; Fahr, Andreas
Title:
Gesundheitskommunikation: Medienwirkungen im Gesundheitsbereich.
Publisher Statement:
Wiesbaden: Springer VS 2013, S. 385-400.
Collection:
Handbuch Medienwirkungsforschung.
Language:
german
Publication Year:
2013
Publication Type:
introduction; handbook; contribution
Descriptors:
research critique
;
health knowledge
;
incidental learning
;
communication strategy
;
media effect
;
audience behaviour
;
efficacy