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Author:
Wirth, Werner
;
Kuehne, Rinaldo
Editor / Collaborator:
Schweiger, Wolfgang; Fahr, Andreas
Title:
Grundlagen der Persuasionsforschung. Konzepte, Theorien und zentrale Einflussfaktoren.
Publisher Statement:
Wiesbaden: Springer VS 2013, S. 313-332.
Collection:
Handbuch Medienwirkungsforschung.
Language:
german
Publication Year:
2013
Publication Type:
introduction; handbook; contribution
Descriptors:
influence
;
attitude
;
attitude change
;
review of research
;
research paradigm
;
communication strategy
;
media effect
;
persuasive communication
;
audience behaviour
;
advertising
