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Author:
Moehring, Wiebke
;
Schluetz, Daniela
Editor / Collaborator:
Moehring, Wiebke; Schluetz, Daniela
Title:
Standardisierte Befragung: Grundprinzipien, Einsatz und Anwendung.
Publisher Statement:
Wiesbaden: Springer VS 2013, S. 183-200.
Collection:
Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft.
Language:
german
Publication Year:
2013
Publication Type:
introduction; contribution; summary
Descriptors:
survey
;
cognitive process
;
communication research
;
communication studies
;
oral interview
;
reliability
;
written survey
;
typology
;
television character
;
validity