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Author:
Vandana
;
Lenka, Usha
Title:
A review on the role of media in increasing materialism among children.
Journal:
Procedia - social and behavioral sciences
, 133/2014/-, S. 456-464.
Language:
english
Publication Year:
2014
Publication Type:
literature review; periodical article
Descriptors:
parental mediation
;
parents
;
family
;
television advertising
;
review of research
;
child
;
children's commercial
;
child development
;
consumer
;
consumer behaviour
;
marketing
;
media content
;
media use
;
media industry
;
advertising effect
;
advertising
;
reality