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Author:
Ross, Craig S.
;
Maple, Emily
;
Siegel, Michael
;
DeJong, William
;
Naimi, Timothy S.
;
u.a.
Title:
The relationship between brand-specific alcohol advertising on television and brand-specific consumption among underage youth.
Journal:
Alcoholism
, 38/2014/8, S. 2234-2242.
Language:
english
Publication Year:
2014
Publication Type:
research report; periodical article
Descriptors:
alcohol
;
alcohol abuse
;
age difference
;
ethnic group
;
television
;
television advertising
;
gender difference
;
internet use
;
adolescent
;
young adult
;
brand awareness
;
brand
;
marketing
;
media content
;
online survey
;
preteen
;
viewing time
;
status
;
advertising effect
;
advertising