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Author:
Duerrenberg, Catherina
Editor / Collaborator:
Wimmer, Jeffrey; Hartmann, Maren
Title:
Entwicklung von mobilen Medienangeboten: Innovationspotenziale fuer Unternehmen und die Rolle der NutzerInnen.
Publisher Statement:
Wiesbaden: Springer VS 2014, S. 263-282.
Collection:
Medienkommunikation in Bewegung. Mobilisierung - Mobile Medien - Kommunikative Mobilitaet.
Language:
german
Publication Year:
2014
Publication Type:
research report; contribution
Descriptors:
digitalisation
;
survey among experts
;
case study
;
case study
;
globalisation
;
in-depth interview
;
communication behaviour
;
media offerings
;
media convergence
;
media use
;
media industry
;
mobile media
;
oral interview
;
recipient
