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Author:
Jenkin, G.
;
Madhvani, N.
;
Signal, L.
;
Bowers, S.
Title:
A systematic review of persuasive marketing techniques to promote food to children on television.
Full Text:
Journal:
Obesity reviews
, 15/2014/4, S. 281-293.
Language:
english
Publication Year:
2014
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Fernsehwerbung
;
Fettleibigkeit
;
Gesundheitserziehung
;
Gesundheitsinformation
;
Inhaltsanalyse
;
Kind
;
Lebensmittelwerbung
;
Marketing
;
Persuasive Kommunikation
;
Sekundaeranalyse
;
Werbung
;
Metaanalyse
