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Author:

Vaala, Sarah E.; Lapierre, Matthew A.

Title:

Marketing genius: The impact of educational claims and cues on parents' reactions to infant/toddler DVDs.

Journal:

The journal of comsumer affairs, 48/2014/2, S. 323-350.

Language:

english

Publication Year:

2014

Publication Type:

research report; periodical article

Descriptors:

education; educational television; educational programme; DVD; parental mediation; parents; parental survey; adult; experiment; television; young adult; children's media; children's programme; toddler; consumer; consumer behaviour; learning; brand; marketing; oral interview; personality trait; baby; preschool child; perception

Last update: Apr 11, 2024 // Number of documents: 35484