Jarvis, Jocelyn W.; Rhodes, Ryan E.; Deshpande, Sameer; Berry, Tanya R.; Chulak-Bozzer, Tala; u.a.

Investigating the role of brand equity in predicting the relationship between message exposure and parental support for their child's physical activity.

Social marketing quarterly, 20/2014/2, S. 103-115.

english

2014

research report; periodical article

education; parental mediation; parents; television; television advertising; nonprofit advertising; health education; health knowledge; child; cohort analysis; longitudinal study; brand awareness; brand; marketing; media effect; mother; online survey; quality; status; sport; preschool child; advertising effect; advertising