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Author:

Kapferer, Jean-Noel M.

Editor / Collaborator:

Ward, Scott; u.a.

Title:

A comparison of TV advertising and mothers' influence on children's attitudes and values.

Publisher Statement:

Aldershot: Avebury 1990, S. 125-142,158.

Collection:

Commercial television and European children.

Language:

english

Publication Year:

1990

Publication Type:

research report; conference paper; contribution

Descriptors:

age; survey; attitude; television; television use; gender difference; child; media use; mother; behaviour; understanding; commercial television; value-orientation

Last update: Apr 11, 2024 // Number of documents: 35484