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Author:
Wilk, Nicole M.
Title:
Rollenspiele mit Fallstrick. Geschlechterstereotype in der Werbung.
Journal:
Medien concret
, -/2014/1, S. 38-41.
Language:
german
Publication Year:
2014
Publication Type:
essay; periodical article
Descriptors:
case study
;
television
;
television advertising
;
gender
;
gender role
;
gender difference
;
irony
;
media content
;
role playing
;
sexual media content
;
stereotype
;
television character
;
advertising