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Author:
van Raaij, W. Fred
Editor / Collaborator:
Ward, Scott (Hrsg.); u.a.
Title:
Cognitive and affective effects of TV advertising on children.
Publisher Statement:
Aldershot: Avebury 1990, S. 99-109, 118-119.
Collection:
Commercial television and European children.
Language:
english
Publication Year:
1990
details.label.typ_de:
Kongressbeitrag; Sammelwerkbeitrag
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Emotionale Wirkung
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Fernsehnutzung
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Kognitiver Prozess
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