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Author:
Chan, Kara
;
Ng, Yu Leung
Title:
Segmentation of Chinese adolescent girls using gender roles and ideal female images.
Journal:
Journal of consumer marketing
, 29/2012/7, S. 521-531.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
gender
;
gender representation
;
gender role
;
identity
;
identity formation
;
adolescent
;
young adult
;
consumer
;
consumer behaviour
;
girl
;
brand awareness
;
brand
;
marketing
;
online survey
;
preteen
;
student
;
student survey
;
secondary school
;
status
;
stereotype
;
typology
;
television character
;
perception