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Author:
Niemann, Philipp
;
Krieg, Martin
Editor / Collaborator:
Bucher, Hans-Juergen; Schumacher, Peter
Title:
Bullet Pointns, Bilder und Co: Zur Rezeption wissenschaftlicher Praesentationen mit PowerPoint.
Publisher Statement:
Wiesbaden: Springer VS 2012, S. 325-361.
Collection:
Interaktive Rezeptionsforschung. Theorie und Methode der Blickaufzeichnung in der Medienforschung.
Language:
german
Publication Year:
2012
Publication Type:
research report; contribution
Descriptors:
attention
;
survey
;
presentation
;
form of representation
;
cognitive process
;
communication
;
media content
;
multi-method approach
;
reception analysis
;
audience behaviour
;
typology
;
visual design
;
foreknowledge
