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Author:

Schwender, Clemens

Title:

Werbewirkung aus medienpsychologischer Sicht.

Full Text:

Journal:

tv diskurs, 17/2013/4, S. 24-29.

Language:

german

Publication Year:

2013

Publication Type:

essay; periodical article

Descriptors:

influence; emotional response; emotional effect; decision; media psychology; persuasive communication; quality criteria; audience behaviour; mediation strategy; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484