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Author:
Matthes, Joerg
;
Marquart, Franziska
Title:
Werbung auf niedrigem Niveau? Die Wirkung negativ-emotionalisierender politischer Werbung auf Einstellungen gegenueber Auslaendern.
Journal:
Publizistik
, 58/2013/3, S. 247-266.
Language:
german
Publication Year:
2013
Publication Type:
research report; periodical article
Descriptors:
educational level
;
representation
;
attitude formation
;
emotional response
;
emotional effect
;
production
;
manipulation
;
migrant
;
political attitude
;
written survey
;
advertising effect