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Author:
Verhellen, Yann
;
Oates, Caroline
;
De Pelsmacker, Patrick
;
Dens, Nathalie
Title:
Children's responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge.
Journal:
Journal of consumer policy
, 37/2014/2, S. 235-255.
Language:
english
Publication Year:
2014
Publication Type:
research report; periodical article
Descriptors:
influence
;
television advertising
;
adolescent
;
children's commercial
;
manipulation
;
media content
;
preteen
;
audience participation
;
audience behaviour
;
written survey
;
advertising competence
;
advertising effect
