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Title:
A material world that knows no boundaries. The effects of TV advertising on children in the Middle East.
Journal:
Strategic direction
, 29/2013/8, S. 22-25.
Language:
english
Publication Year:
2014
Publication Type:
research report; periodical article; summary
Descriptors:
parental mediation
;
parents
;
parental survey
;
family interaction
;
family
;
television
;
television advertising
;
in-depth interview
;
adolescent
;
child
;
commercialization
;
communication behaviour
;
consumer
;
consumer behaviour
;
cultural identity
;
lifestyle
;
morality
;
oral interview
;
personality trait
;
written survey
;
model
;
advertising effect