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Author:

Chan, Kara; Ng, Yu Leung

Title:

How Chinese adolescent girls perceive gender roles: a psychographic study.

Journal:

Journal of consumer marketing, 30/2013/1, S. 50-61.

Language:

english

Publication Year:

2013

Publication Type:

research report; periodical article

Descriptors:

woman; gender; gender role; adolescent; young adult; girl; brand awareness; brand; marketing; preteen; beauty ideal; written survey; student; student survey; secondary school; status; typology; perception

Last update: Apr 11, 2024 // Number of documents: 35484