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Author:

Marti Parreno, Jose; Sanz-Blas, Silvia; Ruiz-Mafe, Carla; Aldas-Manzano, Joaquin

Title:

Key factors of teenagers' mobile advertising acceptance.

Journal:

Industrial management and data systems, 113/2013/5, S. 732-749.

Language:

english

Publication Year:

2013

Publication Type:

research report; periodical article

Descriptors:

acceptance; attitude; adolescent; marketing; media content; mobile media; relevance; written survey; student; student survey; secondary school; entertainment; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484