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Author:
Dalisson, Caroline
Title:
Abenteuerland oder rosa Heim? Kinderfernsehwerbung im internationalen Vergleich.
Full Text:
Journal:
Televizion
, 26/2013/2, S. 17.
Language:
german
Publication Year:
2013
Publication Type:
research report; periodical article
Descriptors:
television advertising
;
gender
;
gender studies
;
gender role
;
gender difference
;
content analysis
;
international comparison
;
boy
;
children's programme
;
children's commercial
;
girl
;
media content
;
advertising functions