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Author:

Opree, Suzanna J.; Buijzen, Moniek; van Reijmersdal, Eva A.; Valkenburg, Patti M.

Title:

Children's advertising exposure, advertised product desire, and materialism: A longitudinal study.

Journal:

Communication research, 41/2014/5, S. 717-735.

Language:

english

Publication Year:

2014

Publication Type:

research report; periodical article

Descriptors:

television; television use; television advertising; child; children's commercial; consumer; consumer behaviour; cultivation hypothesis; longitudinal study; brand awareness; brand; online survey; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484