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Author:
Basbug, Bengue
Editor / Collaborator:
Schwender, Clemens; Hoffmann, Dagmar; Reissmann, Wolfgang
Title:
Ewige Jugend: Mythos in einer alternden Gesellschaft. Der Trend des "jungen Alterns" in der Werbung.
Publisher Statement:
Muenchen: kopaed 2013, S. 97-113.
Collection:
Screening age. Medienbilder - Stereotype - Altersdiskriminierung.
Language:
german
Publication Year:
2013
Publication Type:
contribution; situation report
Descriptors:
age
;
old person
;
representation
;
woman
;
gender representation
;
gender difference
;
social change
;
media content
;
advertising
